FAQ (Frequently asked questions) + Detailedanswers to your questions:
Why another toy or game?
The ToyIndustry is almost totally inventor dependent. As such our industry, which isconstantly changing, is always looking for new and original toy inventions, gameinventions, children's products and inventions of all sorts.
Therefore, Inventors, innovators and inventions are the backbone of any economy.
As toylicensing and toy marketing agents/brokers we work closely with Inventors inhelping to get their toy inventions, their games, their children's products andtheir baby products as well as all other concepts and inventions to themarketplace through licensing to companies both domestically andinternationally.
Who can to send game ideas directly to idea SiGn?
All game inventors who have already published a game with ideaSiGn.
All game inventors who have been addressed directly by the editors ofanother toy company or have been briefed with definite types of tasks. Thisnaturally applies to game ideas which were e.g. presented personally to theeditors at game inventor’s conventions.
All game inventors / submitters whohave not yet published a game with idea SiGn, but would like to present theiridea to this company.
Is my ideaprotected? Will my idea be treated in confidence?
Every submission willbe treated confidentially of course. A nondisclosure declaration is as well partof the acknowledgement of receipt. We don’t sign special nondisclosureagreements. All parties involved, including possible test groups are obliged tohandle the game idea in confidence. There is no method to ensure absoluteprotection of your game idea, however this code of honor in the games businessis kept strictly as ‘black sheep’ would soon be identified and isolated.
Support is given by the Israeli Game Inventor Association IGIA, as well.
Can I present my idea to idea SiGn personally instead of sending it?
The answer is a clear YES. For making a personal appointment pleaseclick here.
E-Mail, letter, parcel: How should I send my game idea toidea SiGn?
Initially it is usually sufficient to send the rules of thegame and a photo of the game. Particularly when otherwise a parcel would have tobe sent. If the first evaluation is positive idea SiGn would ask you to send theprototype of course.
You can send the material by e-mail or by post in anenvelope. If the game components fit into a large envelope then you can sendthem straightaway.
What should I include when sending in my idea?
Rules of the game, photo of the components of the game in a gamesituation and additional information e. g. reports on test games, average lengthof play, recommended age (suitable from ... years). Please send extensivecomponents of the game which have to be sent as a parcel or small packet afterreceiving request to do so only! And please don’t forget your full post address!
How can I best send data by e-mail?
All Microsoft officeformats work best like DOC, XLS and PPT. For image data it is best to send asJPG or GIF – the size should not exceed 5 MB all together. If you like you mayconvert any format into PDF format – free converter programmes like FreePDF orGhostscript you may find in the internet, a good Software is the PDF-ConverterProfessional from ScanSoft.
What aboutthe charge for evaluation of my game idea?
We do not claim a feefrom the submitter for the evaluation of a game idea. This estimation includesprocessing, evaluation and market survey. However, we do ask for fees paid forinventors wish their prototypes sent back to them.
What do I do if I wish to send several ideas to idea SiGn atthe same time?
This does not basically pose a problem.
Whatlength of time can be expected after submitting a game idea? ?
Allsubmitters will receive an acknowledgement of receipt within a week of arrivalof the game idea and payment - including a nondisclosure declaration. Duringholidays and vacations it might take a little bit longer. Examination of thegame idea normally takes up to a maximum of 8 weeks. You will certainly receiveword from us within this time.
How you should structure the rules ofyour game? In a special page.
Give your rules a clear structure: Title, information for how many players, the age group and the playing time, a list ofall components, the target of the game, preparation, step by step how to play, end of the game and how to determinate the winner. Examples if necessary. Testthe content with player who don’t know the game and have look which questionsappear. Optimize it step by step.
How can I test whether it’s worthsending in my idea to be examined?
Test your game idea in the family, with friends or with children in the respective age group - following thecriteria in the next point. Very important are tests with neutral persons. Observe the progress of play and don’t interfere too quickly – this will tellyou if your rules can be understood. Note down all questions and problems andimprove the rules and the game pattern step by step.
If the game is still funafter several test rounds with different people then you should submit it forassessment.
Check which games are already available on the market. Anotherversion of ’Ludo’ or ‘Monopoly’ or similar variations on existing games mostlyhave no chance of being marketed. The more original your game idea is thebetter!
Which criteria does a new game idea have to fulfill?
It has to be fun, it has to be enthralling, be a challenge, uploadedwith emotions, stimulate communication between the players, and may e.g. conveyinformative content. It should have a good curve of excitement until the end andcreate some addiction to play it again. The presentation style is important too. Don’t just consider cards, flat boards and counters. 3-D- elements have anadditional visual and tactile impact. Imagine your game is being presented ontelevision: 3-D elements and emotions play a decisive role too. Be innovative, start new trends!
Which type of game, toy and game companies are lookingfor in particular and which not?
This is the most difficult of allquestions. Basically the range covers target groups from very young children toseniors. Outdoors games, Extreme games an wheels, Card games and dice games, board games, 3-D action games, games with electronic elements, games made ofwood, cardboard and plastic etc.
It will be more difficult for abstract gamesof strategy or sport games for example.
There will be no chances for gameswith violent content, war game themes or freak games with a duration of play ofmore than 2 hours. The basic rule is, a really good idea to which youspontaneouslysay WOW! or SUPER! will always have a chance.
Is itmeaningful to submit a game idea on Harry Potter, Yu-Gi-Oh!, Disney or otherlicensed themes that are currently hot?
Less so! Most games to suchlicensed themes are ordered and developed to coincide with the TV or cinemastart of the series. Later developments are unusual due to the short life cycleof these products. Note too that the rights for such themes are mostly marketedby a particular company. Licensed themes which are currently being promoted byidea SiGn can be found here.
How well does the design of prototypehave to be arranged?
A so-called function design in principle suffices, so you do not have to engage a professional graphic artist or illustrator to dothat. It depends on the idea not on your design in the end. If the game shouldbe realized, then the publisher has his own ideas certainly about the topic, thedesign, the formats etc. You may nevertheless take a little trouble with theprototype - test players and editors are also people with whom the eye joins in. It is really important, though, that all functions are recognizable openly andclearly for the game.
What happens when my game idea is rejected?
You will receive a test report which is designed to help you understandthe reason for the rejection. It may help you to develop new game ideas in thefuture and to optimize their chances of being accepted. All material submittedwill be returned to you of course.
What happens when idea SiGn makesa first positive evaluation of my game idea?
These game ideas will bepresented to toy and game companies by idea SiGn personally approximately every 8 weeks.
What happens if a company will keep the idea for furtherevaluation?
idea SiGn will inform you immediately.
What shareof the proceeds will the game inventor receive?
Games companies completean Licensing Agreement with the inventor and/or agent. Primarily this agreementsets down the use of the copyright for marketing, e.g. in which countries thecompanies wish to sell the game, but also the financial aspect. Games inventorsstandardly receive between 3% and 6% of license fees of the net proceeds fromthe companies. The exact level of the license fee depends on different factorswhich are determined and negotiated individually. Most companies pay licensefees on a six-monthly basis, but a few on an annual basis.